Social Media

Unpacking the Role of a Social Media Marketing Agency: What Agencies Do & How You Benefit

June 6, 2023A group of people from a social media marketing agency sitting around a table in a meeting room.
Unpacking the Role of a Social Media Marketing Agency: What Agencies Do & How You Benefit
By 10MILE Studio
7 minutes read

Social media has become an integral part of our lives, and for businesses, it’s a powerful tool to reach their target audience. However, managing social media accounts can be daunting and time-consuming. That’s where social media agencies come in! In this article, we’ll be taking a look at the role of a social media agency, what they do and how you can benefit from their services. 

Introduction: What is a Social Media Marketing Agency? 

A social media agency is a company that specializes in helping businesses navigate the ever-changing landscape of social media. As the name suggests, a social media agency manages a business’s social media presence. This includes creating and executing a social media strategy, managing online communities, and monitoring/responding to online conversations. 

A social media agency can be beneficial to businesses of all sizes. For small businesses, a social media agency can provide much-needed support and guidance in building an effective social media presence. For larger businesses, a social media agency can help amplify reach and drive results with laser-focused strategies. 

The bottom line is that a social media agency can be a valuable partner in helping businesses achieve their goals on social media. When considering working with a social media agency, it’s important to do your research to find one that’s a good fit for your specific needs. 

What Services Do Social Media Agencies Offer? 

Social media agencies offer a variety of services that can benefit your business. For example, services can include managing your social media accounts, creating and executing social media campaigns, developing social media strategy, analyzing social media data, and more.  

An experienced social media agency will deeply understand the different platforms and how to best utilise them for your business. They will also be up-to-date on the latest trends and changes in the social media landscape. This allows them to create strategies tailored to your business goals and help you stay ahead of the competition.  

A good social media agency will also have a team of experts well-versed in different marketing areas. This way, they can provide comprehensive support and advice on all aspects of your social media strategy. In addition to helping you develop and execute effective campaigns, they can also help you with branding, graphic design, web development, and more.  

Choosing a reputable and experienced social media agency is important for any business. Make sure to research and ask lots of questions to find an agency that is a good fit for you. 

Benefits of Working With A Social Media Agency 

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But with so many platforms and options, it can be difficult to know where to start—or how to make the most of your time. 

That’s where working with a social media agency comes in. A good social media agency will help you create and implement a plan that meets your specific business goals: increasing brand awareness, generating leads, or driving sales. 

Here are some more specific benefits of working with a social media agency: 

  • They have expertise and experience in all things social media. From knowing which platforms and strategies will work best for your business to creating content that resonates with your audience, a social media agency can help you maximize your results. 
  • They stay up-to-date on the latest trends and changes. Social media is constantly evolving, and it can be tough to keep up with all the latest platform updates and algorithm changes. But a good social media agency will be on top of all the latest trends, so you don’t have to worry about it. 
  • They save you time. Let’s face it: running a business is time-consuming enough without adding social media management to your plate. Working with an agency means you can offload that task and free up some much-needed time in your schedule. 
  • They provide an objective perspective. It’s easy to get stuck in a rut regarding social media, but an agency can provide a fresh point of view and help you identify potential opportunities. 
  • They help you measure results. For example, a good social media agency will track your performance metrics and provide detailed reports so you can see what’s working and what isn’t. 

Overall, working with a social media agency is an investment that can pay off big time for your business. It’s worth considering if you’re looking for a way to boost your brand presence, drive better results, and free up some much-needed time in your schedule. 

Understanding Your Goals and Objectives 

As a business owner, it’s important to understand what exactly you hope to achieve with your social media presence and communicate this to any agency you partner with. With a clear goal in mind, it will be easier for an agency to provide the appropriate level of service and deliver results. 

Some common goals that businesses hope to achieve through social media include: 

  • Generating more leads 
  • Increasing brand awareness 
  • Engaging with customers and building loyalty 
  • Improving customer service 
  • Increasing sales or conversions 

Once you understand your goals well, you can narrow down which social media platforms will be most effective in helping you achieve them. For example, if your goal is to increase brand awareness, then platforms like Twitter and Instagram, which have large user bases and are well-suited for promoting content, maybe a good fit. If you’re looking to generate more leads, then LinkedIn could be a better platform as it’s geared more towards business networking. 

It’s also important to keep in mind that your goals may change over time as your business grows and evolves. So it’s important to periodically revisit them and ensure they’re still relevant. And don’t hesitate to adjust your strategy accordingly. 

Choosing the Right Social Media Agency for Your Needs 

There are a lot of social media agencies out there. So how do you know which one is right for your business? Here are some things to consider when choosing a social media agency: 

1. Their Experience 

First, you’ll want to consider the agency’s experience. How long have they been in business? What kind of clients have they worked with in the past? Do they have any case studies or testimonials that you can read? The more experience an agency has, the better equipped it’ll be to handle your account and deliver results. 

2. Their Process 

Next, you’ll want to ask about the agency’s process. How do they approach social media marketing? What kind of strategies do they use? What kind of metrics do they use to measure success? By understanding the agency’s process, you’ll be able to tell if they’re a good fit for your business. 

3. Their Pricing 

Of course, you’ll also want to consider the agency’s pricing. How much do they charge for their services? Is it a flat rate or an hourly rate? What does their pricing include? By understanding the pricing, you’ll be able to see if it’s something that your business can afford. 

4. Their Team 

Finally, you’ll want to meet the team working on your account. Ask about their experience and qualifications. Get an idea of their personality and see if they fit your business well. 

By taking the time to consider these factors, you should be able to find the right social media agency for your needs. Good luck! 

How to Measure the Success of Your Social Media Campaigns 

As a business owner, it’s important to understand how to measure the success of your social media campaigns to make the most of your investment. While there are many ways to do this, here are four key metrics to focus on: 

Engagement rate:

This measures the number of people interacting with your content, including likes, comments, and shares. A higher engagement rate indicates that your content is resonating with your audience and that they are more likely to take action. 


This measures how many people see your content. A higher reach means that more people are exposed to your brand and have the potential to engage with your content. 


This measures how often other users share your content, a higher virality score indicates that your content is being widely shared and seen by many people. 

Click-through rate (CTR):

This measures the number of times people click on a link in your content. A high CTR indicates that people are interested in what you have to say and are more likely to take action after reading your content.  

By tracking these metrics, you can better understand how well your social media campaigns are performing and make adjustments to ensure the best possible results. 

Is Social Media Marketing Expensive? 

The short answer is: no; social media marketing is not expensive. It can be one of the most cost-effective ways to reach your target audience. 

Sure, some big-budget campaigns rack up millions of dollars in ad spending. But those are usually the exception, not the rule. A modest budget for most businesses on targeted social media advertising can go a long way. 

And even if you don’t have much money to spend on paid ads, there are still plenty of free and low-cost ways to market your business on social media. Posting engaging content, connecting with influencers, and running giveaways are just a few strategies you can use to get results. 

So, if you’re wondering whether social media marketing is worth the investment, the answer is a resounding yes! 


When it comes to managing your digital presence, the support of a social media agency is invaluable. They can help you create engaging content, build relationships with your target audience, and increase brand awareness. In addition to their expertise in this area, they are also well-versed in analytics which can give you greater insight into how your campaigns are performing and how you can make improvements to maximize ROI. With all these benefits in mind, hiring a social media agency is worth considering if you’re looking for an effective way to boost your online presence. 

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